Vol.06 Issue 01 – ’12

Deans Across Frontiers

As EFMD launches its Deans Across Frontiers initiative, Professor Chris Greensted looks at its mission of promoting excellence in business and management education worldwide. EFMD’s social responsibility EFMD has a mission to “promote excellence in business and management education worldwide”. This is partly fulfilled by its existing accreditation systems which are aimed at the top…

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Case by Case

Stephanie Hussels describes how Cranfield uses case study writing as a means of integrating research, teaching, and practice on the MBA course. The Bettany Centre for Entrepreneurship at Cran eld School of Management was founded in 2006 and named after Tim Bettany, Cran eld MBA alumnus and serial entrepreneur, who endowed a Chair of Entrepreneurship at…

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Busting boundaries to accelerate business transformation

Andrew Rutsch explains how a recent EFMD CLIP workshop shedded light on Siemens’ transformation from troubled company to role model. Andrew Rutsch explains how Corporate Learning played a key role in this strategic renewal. In 2007, in a booming global economy, Siemens was in troubled waters. The industrial giant was facing a global corruption scandal…

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Defining the role of business schools

Baback Yazdani, Dean of Nottingham Business School, looks at how business schools across the globe might define their role. Today there are more than 12,000 known business schools across the globe, and the number is increasing every year. This is due to an increasing demand from the global student population, people at work who wish…

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The Human Factor: The Emerging User Experience Discipline

William M. Gribbons explains why, increasingly, leading organisations demand a balance of the user perspective with the traditional focus on technology, and how business schools can fulfil this need. Thirteen years ago, a group at Bentley University recognised an opportunity to reconsider the relevance of human- technology interaction – the discipline known as ‘Human Factors’ in…

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Closing the Gap

Lin Squires and Elmar Husmann show the significant gap between the perception and reality of Open Education. Modern history contains many examples of industries that failed to see the signs of major disruption early enough for large and well-respected institutions to avoid painful damage to their businesses. The music industry marginalised Internet le sharing to…

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What is the European management school model?

Over the last ten to fifteen years the identity, importance and legitimacy of European management schools has been strongly established in the context of the ‘business of business schools’ writes Howard Thomas. Recent research undertaken with Fernando Fraguiero1 has demonstrated how schools such as INSEAD, IMD, LBS and Warwick have positioned themselves as international business…

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Using “Action Strategy” to Transform a Business School

George Yip reports on his programme of action strategies to transform Rotterdam School of Management. Professors of strategy and organisation behaviour teach that strategic transformation is best done through a formal programme involving many people in the organisation. But in seeking to transform Rotterdam School of Management, Erasmus University, The Netherlands, from a primarily academic…

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From rankings to ratings

Over the past three decades business schools have undergone significant changes, due in part to the work of media ranking publications contend Robert S. Rubin, Eric C. Dierdorff, and Fredrick P. Morgeson report. Rankings such as BusinessWeek, US News & World Report, and Financial Times have pushed MBA programs toward increased accountability to constituent concerns.…

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Unlikely Heroes

A 21st century publishing revolution? John Peters looks at the post-publication environment and its unlikely heroes. If we reflect on the publishing landmarks of the early 21st century so far, we may first thinkof JK Rowling, Stephanie Meyer, Dan Brown and Stieg Larsson. The multimillion- selling epics of good and evil, love and loss, vampires…

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Risky Business? Do You Know What Your Risk Exposures Are?

Ulrich Hommel, Roger King, and Anna Pastwa open the debate on risk management in the business school community. As companies around the globe are bracing themselves for a recessionary fall-out from Europe’s sovereign debt crisis, business schools have also begun searching for ways to cushion the negative budgetary impact of such a downturn. A report…

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Business Schools and Society – Opportunities and Accountability

Business schools can create new opportunities, says Alfons Sauquet, if they continue to reflect on their role in society. A good deal of pressure has been exerted on business schools in the wake of the financial crisis, on what our contribution;could have been or should have been. But let’s reflect instead on the actual contribution…

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Customised Executive Learning – A Business Model for the 21st Century

A new design for tailored executive education is emerging – Gert-Jan van Wijk and Jamie Anderson report on the Platform Model. Traditionally, the world of customised executive education has been dominated by top-tier business schools that are generally positioned in the top twenty-fi ve of rankings such as the Financial Times and Business Week lists.…

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