Mucho ruido sobre…la investigación científica

Definir una estrategia de investigación y desarrollo sostenible produce un dolor de cabeza para muchas escuelas de negocios. Michael Haenlein sugiere algunas curas

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Michael Haenlein

Michael Haenlein is Professor of Marketing at ESCP Europe, Director of the ESCP Europe Research Center on Big Data and Associate Dean of the ESCP
Europe Executive PhD Program. He holds Visiting Positions at Trinity Business School (Dublin, Ireland) and Kozminski University (Warsaw, Poland).
Michael Haenlein

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