Posts by Michael Haenlein

Much ado about …scientific research

Much_ado_about

Defining a sustainable research and development strategy gives many business schools a headache. Michael Haenlein suggests some cures.   If there is one thing most, if not all, business school deans can agree on it is that research is an expensive activity. Several years ago, Christian Terwiesch and Karl Ulrich from the Wharton School at…

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