All posts tagged branding

Rise by lifting others

Kenneth Mikkelsen outlines how a leading Indian company has engaged in a global conversation about why it exists and how it affects people’s lives and society generally There is a growing hunger for […]

‘Brexit means…’

UK business schools are facing a perfect storm with transformational policy reforms in the Higher Education and Research Bill and uncertainties following the Brexit referendum. Julie Davies, a long-time London resident, and Kimmo […]

Getting university brand management right

Brand management is one of the most complex management challenges for leaders of business schools and business universities. Thomas Bieger and Patrik Sonderegger chronical how University of St.Gallen in Switzerland […]

Survival of the Fittest: the New World Order in Education

The education market has never been more buoyant. But that also means more change and new challenges to traditional business schools. If they do not respond, says Richard Taylor, they […]

Developing an International Brand

Most business schools will say they are international. Are they really? Andrew Crisp and Joanne Hession provide a checklist for both schools and potential students. The recent CarringtonCrisp major study […]