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Getting university brand management right

Brand management is one of the most complex management challenges for leaders of business schools and business universities. Thomas Bieger and Patrik Sonderegger chronical how University of St.Gallen in Switzerland […]

Growing the Impact of Management Education and Scholarship

Management is not only taught in business schools. For more than 100 years it has also been taught by a special type of university that is ‘more than a business […]

EFMD-Global Focus Business Mag

How Being Embedded in your Region Helps Growth

Thomas Bieger explains how the University of St.Gallen used the new Business School Impact Survey to consolidate and build on its local roots. Imagine you are the chief executive of […]